Blog
Step-by-step: how I optimize GMB profiles for real growth
Introduction: Why Google My Business Is a Lifeline If you run a small business, your Google My Business (GMB) profile is often the very first impression people have of you. Think about it: when someone searches “coffee shop near me,” they’re not scrolling through...
How to get champagne results on a small business marketing budget
Introduction: The Myth of Big Budgets There’s a common belief that only big companies with six-figure budgets can dominate marketing. For small businesses, that can feel discouraging. But here’s the truth: strategy beats spending. With the right focus and some...
How to create a brand identity that feels like “you” (and not a template)
Introduction: Why Generic Branding Falls Flat Have you ever landed on a website that looked nice… but somehow felt like it could belong to any business? It’s the same colors, the same stock photos, the same vibe. You leave, not because it’s bad, but because nothing...
Don’t hire yet: easy DIY SEO hacks any small biz owner can try today
Why You Don’t Need an Agency… Yet If you’ve ever typed your business name into Google and found yourself buried on page 6, you know the sinking feeling. SEO feels like a giant maze—complicated, technical, and way too expensive for most small businesses to handle....